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商品編號： BH806 出版日期： 2017/05/01 作者姓名： Lee, In 商品類別： Other 商品規格： 11p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Big data represents a new technology paradigm for data that are generated at high velocity and high volume, and with high variety. Big data is envisioned as a game changer capable of revolutionizing the way businesses operate in many industries. This article introduces an integrated view of big data, traces the evolution of big data over the past 20 years, and discusses data analytics essential for processing various structured and unstructured data. This article illustrates the application of data analytics using merchant review data. The impacts of big data on key business performances are then evaluated. Finally, six technical and managerial challenges are discussed.
涵蓋領域：
Big data;Internet;Analytics;Analysis;Social networks;Decision making;Information technology
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